HMS Consulting Services

Smaller advertisers face heightened challenges with fewer resources. Sometimes it's recognizing that establishing credit with the media is not automatic, it takes expertise, time and effort.

Management sometimes wants a second opinion or help getting the most out of barter media credits.

These needs require mastery and flexibility.  We are adept at uncovering blind spots and shoring up weaknesses in strategy, cost containment, barter, systems and procedures and auditing.  We offer these services on an a la carte basis.

Strategy: We provide the "creative twist" -  additional media and brand merchandising opportunities that increase value. We can develop effective plans for you or help make your plans stronger and more cost effective.

Cost containment:  We set aggressive cost parameters and smart buying guidelines.

Media auditing: See what you actually received versus what you paid.  We provide detailed post buy analysis, audits of costs and delivery, and billing reconciliation. 

Barter: We help you get the most from media credits, by providing guidelines for fulfillment or helping negotiate more favorable terms.

Systems and Procedures: We simplify the essential details in media, from contract to billing, monitoring and reporting.